Trends To Anticipate

By Joanne Zitek

Demographic research shows the workforce will be older, there will be more international business, organizations will have to actively compete for the best and the brightest, and the prize will go to those who can close the gap between the organization and the customer.

What does this mean for your organization? Successful employers will monitor and prevent ageism, as it is one of the top reasons for filing discrimination complaints.

Employees throughout an organization can be involved in global business. Today the newly hired, entry-level engineer may be conducting global business, without ever leaving the office. As more and more people need to communicate with associates and customers around the world, the need for skill communicating across difference rises. Misunderstandings can happen even more easily when communication is by phone or email.

The best and the brightest are found among all ethnicities, races and both genders among today’s graduates. Managers and recruiters need to be able to look broadly through diverse groups of candidates to find the people who can best help your organization meet it goals. And, people representing your firm need to be skillful at communicating your company’s value proposition to all candidates.

And last, the prize goes to those firms and employees that can understand your customers’ culture, buying habits and preferences. Organizations need to develop ways to find and value those employees whose thinking is aligned with their customers.

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